
i Have no idea what Iβm doing
Welcome to my ongoing Attempt at outrunning βthe algorithmβ, Acting despite the doubt, and reminding myselfβ
real magic is in you.
Know what you want? (Hot.)
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Swipe Through, find what you need.
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Are you not entertained?
Magic & mind-reading that melts minds and leaves people talking.
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What I'm doing Now
Most websites have a link that says βaboutβ. It goes to a page that tells you something about the background of this person or business. For short, people just call it an βabout pageβ.
Most websites have a link that says βcontactβ. It goes to a page that tells you how to contact this person or business. For short, people just call it a βcontact pageβ.
So a website with a link that says βnowβ goes to a page that tells you what this person is focused on at this point in their life. For short, we call it a βnow pageβ.
Thanks to Derek Sivers for the inspiration. -
Hospitality, Weaponized.
For bar & hospitality pros who give a damn. Culture, consulting, and 86βing chaos to bring your floor flow.
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Field Notes from the Edge
Reflections from the road, the bar, and the brink. Specifically, my notes on magic, meaning, and making people feel something. A.K.A. My Blog.
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Stay Where the Magic Happens
Kasa Kazam, a whimsical fourplex in Niagara Falls, Ontario. Perfect for getaways, writing retreats, or spotting the occasional Kazam in the wild.

Me in 10 seconds(ish)
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Rode a unicycle from Niagara Falls, ON to NYC, NY.
No seriously, I didβ¦423 Miles (682 KM)
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That time my writing got an award
Won for Best Personal Blog.
While Iβm honored... Iβll let you decide. -
What's with the name?
A quasi-portmanteau of my name (Alex) and the magical exclamation ALAKAZAM.
The history of "alakazam" is quite mysterious & murky in itself. It has been traced to a Hindu word meaning "flawless" and a spell intended "to stave off pain while performing some great act of physical endurance."
Make of that what you will. -
That time my videos got an award
When shaved, I look like the 12-year-old neighbor-kid from that dysfunctional family you avoid, you know the oneβ¦ Heβs always riding his bmx and never has a shirt-on.
Fun fact: Less than 0.7% of all YouTube channels globally have earned this award (Must have 100,000+ subscribers) -
Looks better than it ended
Appeared on Season 13 of Americaβs Got Talentβ¦in a small bumper segmentβ¦that you would have missed if you blinked. Had a blast regardless.
Uncover the secrets of the crystal bowl
A book of Questions, Hopes & Fears.
What do people fear most? What do they hope for? What questions keep them up at night? During my magic & mind-reading shows, I invite guests to share their most personal thoughtsβanonymouslyβon slips of paper and drop them into the crystal bowl. At the end of the show, I use some of the entries for the showβs finale.
Over the years, Iβve kept hundreds of these handwritten notes.
Now, for the first time, Iβm sharing this incredible collection of human vulnerability and connection. Each entry has custom made artwork by various artists, and my own interpretations woven throughout. This book is a window into the hopes, fears, and dreams of people just like you. Each page reveals something raw, something real, and reminds us of how weβre more alike than we often tend to believe.
Now you too can dive into the secrets of the Crystal Bowl.

Field Notes From the brinK
An honest story of my journey, comprised entirely of information that is both real, and imagined.
The above question, is just silly. You, like me, probably wear several different hats depending whom youβre around, or what season of your life youβre in.
When asked βwhat do you do?β I used to always try to logic my way into creating a succinct answer for people.
I was exactly six years old. By that, I mean it was my 6th birthday.
I woke up to a small box, about the size of a cereal box on my chest. I guess I was a back sleeper back then, nowadays Iβm more of an on-my-side-kinda-guy, but I digressβ¦
As I peeled my winkers open, I vividly remember seeing this wonderfully mysterious package, all wrapped in gift paper, sitting just beneath my sternum. I sat up, the package slid down onto my thighs. I dove right in. What delayed gratification? Gimme a break. I was SIX.
Iβm sitting at my house in Niagara Falls, Ontario. The slight panic is setting in, I canβt help but feeling likeβ¦



















